George Mosca Talks about 2009 Christmas Holiday Decor Strategies for Marketers and Commercial Real Estate Landlords and how to discover new marketing strategies and opportunities for Hotels, Life Centers, City Centers and Downtown Market Places!

In order to understand the opportunities for seasonal decorations marketers to sell into their target market, basic information was gathered about the respondent’s current decorating practices, specifically whether they decorate either inside, outside or both inside and outside for the 11 major holidays celebrated by Americans, specifically:
New Year’s Day,Valentine’s Day,St. Patrick’s Day,Easter/Passover,Memorial Day,Fourth of July,Halloween,Thanksgiving
Christmas,Hanukah and/or Kwanzaa.

Mosca Designs Christmas Decorating Traditions and Purchases
Mosca Design Research research study explores the consumer market for seasonal decorations, including indoor and outdoor decorations for Christmas and other holidays throughout the year.
George Mosca places a special emphasis on the needs, desires and passions of the decorating consumers, specifically those who bought any seasonal decorations in the past year.

Buying and Shopping Behavior of Seasonal Decorations Consumers: What are the primary characteristics of the consumers’ buying behavior related to seasonal decorations? Where do consumers shop for the different types of products and services? What kind of shopping experiences do consumers crave and what kind do they disdain? What motivates them to buy seasonal decorations and how can marketers tap these motivators through branding and marketing communications initiatives? What factors influence their decision making in product purchase? How much do they spend buying each of the products and across the entire category? What are the popular price points for key products within the seasonal decorations market? What is the role of brand in product and services selection and shopping choices? How do different demographic segments differ in their shopping and buying behavior?

Psychographic Profile and Segmentation of the Seasonal Decorations Markets: A psychographic profile of the seasonal decoration consumers is presented in this study. The profiles identify different types or personalities of consumers of these goods. These profiles identify each personality’s drives and motivations in purchasing decorating products. By understanding the psychology of different types of shoppers, marketers will discover what factors are more or less important in driving each personality purchasing decisions and how consumers’ different attitudes and motivations influence what they buy and how much they spend. These insights will help seasonal decorations marketers and retailers better understand the hearts and minds of their consumers.

Mosca design provides Holiday decorations/decor for Lifestyle centers, Commercial malls and municipalities of all sizes. Don’t hire just anyone to do your decorations, hire someone who has extenseive experience in dealing with cities of all sizes. Whether you’re looking for Holiday decorations for Christmas, or Banners or flags for your special event, Mosca Design can help make your commercial center or municipality the envy of others.

Our full-service Commercial Holiday Team has the capabilities to coordinate everything from initial designs and fabrication to complete installation, maintenance and storage. For over 24 years, we’ve been committed to providing our customers with exciting decorations, outstanding service and quality products.